Tuesday, March 4, 2008

Internet Lessons from Nine Inch Nails and Obama

via the Wall Street Journal

Most business execs probably aren’t familiar with Trent Reznor’s angst-filled industrial rock. But they could learn a lot from the Nine Inch Nails frontman’s experiments with online business models......

Another person who businesses could learn something about the Internet from is Senator Barack Obama. “His Web site is amazing,” Rishad Tobaccowala, chief innovation officer for a division of advertising giant Publicis, tells Fortune. Tobaccowala says the way Obama uses his site to engage followers is particularly innovative. For example, he’s willing to embrace messages that didn’t originate with his inner circle. When the band Black Eyed Peas posted a video about Obama on the Internet, he quickly decided to run it on his homepage.

Last Friday’s Journal had another example: The Obama campaign has made available its database of supporters to anyone who wants access to the information. While some bad seeds have misused the information, it’s also empowered local volunteers to make calls on their own, greatly expanding the number of people working for the campaign.

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